Article credit to the Museum Store Association Western Chapter Newsletter September 2017.
Store Name: Garden Shop at Santa Fe Botanical Garden
Store Manager: Candace Allen
Mission Statement: The Santa Fe Botanical Garden celebrates, cultivates and conserves the rich botanical heritage and biodiversity of our region. In partnership with nature, we demonstrate our commitment through education, community service, presentation of the arts, and the sustainable management of our nature preserve and public garden.
Candace is an experienced retailer and a committed MSA member who has served as a Chapter Officer and on the national Board of Directors. She is also an e-commerce expert and while the Garden Shop at the Santa Fe Botanical Garden doesn’t have an e-commerce presence it makes us wonder if a dynamic program is in the works?
Average Gross Sales: About $110,000.
Average Attendance: About 40,000 visitors per year.
Part Time Staff: 5
What is the most unique product that you sell? Gongs and Bells made from retired pressure vessels of high quality steel, which provides a very rich tone.
How many do you sell a year? 25
Retail price $200 – $750
Store URL: The store does not have a website, but the SFBG is: www.santafebotanicalgarden.org
Best part of your job? Working in a beautiful setting with volunteers and staff who are very passionate about the garden and its mission.
Best Part of MSA? The education, support and creation of lifelong friendships.
What makes your store unique? We are in a temporary trailer!
Best retail advice that you’ve received: “Believe in yourself and don’t be afraid to try something new…”